
Trade as a Means of
National Soft Power and Competitiveness
Economic Competitiveness Center
Trade as a Means of National Soft Power and Competitiveness is an interactive and engaging workshop designed to equip young future leaders with the knowledge and skills necessary to harness trade for national competitive advantage and soft power. Through a blend of presentations, group activities, case studies, and open dialogue, participants will explore the multifaceted role of trade in shaping a nation’s global standing. The workshop will delve into key concepts such as national competitiveness, the strategic importance of trade, the role of soft power, and the use of culture, diplomacy, and trade as tools of influence. Additionally, participants will develop strategies for enhancing trade competitiveness, positioning their nations for success in the global marketplace.
What will participant learn?
- Understanding the concept of national competitiveness
- The role of trade in enhancing a nation’s competitiveness
- Defining soft power and its significance on the global stage
- Examining the use of culture, diplomacy, and trade as tools of influence
- Strategies for enhancing trade competitiveness