Government Marketing and Nation Branding Course
Public Leadership Center
The “Innovative Program for Government Marketing and Nation Branding” delivered by GovCampus and the United Nations Institute for Training and Research (UNITAR) is a comprehensive two-day Program designed to enhance government marketing and nation branding strategies.
In today’s interconnected and competitive world, effective government marketing is essential for achieving policy goals, managing service perceptions, projecting soft power, and enhancing a nation’s brand image. This course covers critical aspects including policy execution through marketing, brand management for services, harnessing soft power, and developing a comprehensive nation branding strategy.
Participants will learn to communicate and execute policies effectively, manage brand identity, leverage cultural and diplomatic assets for global influence, and create a positive national image that attracts investment, tourism, and partnerships. By the end of the program, participants will be equipped with tools to enhance communication with citizens, improve service delivery, and project a
strong, positive nation brand internationally.
Participants will learn to communicate and execute policies effectively, manage brand identity, leverage cultural and diplomatic assets for global influence, and create a positive national image that attracts investment, tourism, and partnerships. By the end of the program, participants will be equipped with tools to enhance communication with citizens, improve service delivery, and project a
strong, positive nation brand internationally.
What will participant learn?
- Harnessing soft power and cultural diplomacy in an increasingly interconnected world
- Creating a national narrative to improve citizens national pride and create a heightened sense of belonging.
- Understanding which storylines and marketing tools resonate best with national and international audiences to deploy them appropriately
Who is this course for?
Government employees working in the field of communication, public relations, public affairs, Marketing and Policy Analysts in various government departments and agencies.
Learning Time
3 Days
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