Public Influence Managing Public Opinion
Public Leadership Center
This comprehensive course explores the art and science of managing public opinion in the digital age, with a focus on government communications. Participants will gain a deep understanding of public relations, persuasion, and ethical influence. The course will cover how participants can manage public opinion and build public trust in the digital age.
What will participant learn?
- Understand how to strategically shape and manage public opinion.
- Gain proficiency in utilizing digital tools and social media platforms to effectively communicate and influence public opinion.
- Develop the ability to navigate and respond to adverse media attacks and maintain reputation through proactive and reactive strategies.
Who is this course for?
This course is tailored for communication professionals, public relations specialists, and government leaders who are responsible for shaping public opinion and managing public influence in today’s dynamic and digital environment.
Hybrid
Learning Time
3 Days
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